A Sensitive Solution

October 5, 2010
/ Print / Reprints /
/ Text Size+

In lieu of a stigmatizing “special” phone for seniors, Samsung’s Out of the Box packaging concept works to respectfully bridge the digital divide.
The manuals are a set of hardbound books with cutouts that actually contain both the phone and its components. Die-cut pages reveal each setup device (the sim card, the battery, etc.) and use arrows to identify the point of insertion on the phone.
There are also wallet-sized flashcards that walk users through individual phone functions, like “how to use the calculator” or “add a new contact” and a subway-style map that illustrates the connection between all the menus, revealing the full functionality of the phone.

Package concept:
Vitamins , Royal College of Art Helen Hamlyn Centre and Samsung Design Europe

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus