Next + Now

Beach litter? There's an App for That

Photo: Electrolux Vac from the Sea


To raise awareness of all the bottles, cans and other marine debris that wash up on US beaches, the University of Georgia and the National Oceanic and Atmospheric Administration (NOAA) have developed a free cell phone app that lets anyone with a smart phone report the type and location of the waste. Data is submitted to a tracking site, which, the developers suggest, can be used by city officials to make better decisions about waste management - from supplying extra trash cans to providing disposal opportunities for fishing gear. The app also encourages those who are “spotting” the trash to pick it up. The Marine Debris Tracking app is available through iTunes and Android Market. (Debris tracking: www.marinedebris.engr.uga.edu)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png