Bottle-Inspired Experiences

January 31, 2011
/ Print / Reprints /
/ Text Size+

Absolut UK hosted an interactive event series to support the launch of its limited-edition “Glimmer” bottle, which features a glass finish that mimics crystal facets. Consumers had to apply to take part in the events, which, like the new bottle, have the goal of turning ordinary experiences into extraordinary ones. In London, for instance, visitors entered an abandoned warehouse to the surprise of an indoor rainstorm, followed by 15 seconds of “fame” in front of a paparazzi swarm and, then, a gourmet one-minute meal with strangers. Together with the crystal-inspired bottle, the Absolut events were designed to make deeper connections with consumers by offering them “limited-edition” experiences. (Package design: Family Business,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus