Bud Light Platinum

February 7, 2012
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Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.

Anheuser-Busch launched its newest brand Bud Light Platinum at the Super Bowl XLVI. With a slightly sweet taste, 6% alcohol by volume and cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option, the company says. Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs. Pricing varies by market; however, the beer will be priced at parity with Bud Light Lime, according to the company.

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Blue Glass

February 12, 2012
Although unique, eye catching, and a marketing dream, I HATE the packaging. Blue glass it not recyclable because of the cobalt used for color. Cobalt, the element used to create blue glass, is so potent that no recycling plants will accept it. Bud Light Platinum is a huge disappointment from a packaging perspective because all of these bottles will end up broken and in landfills. I refuse to buy them because of that fact.



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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


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The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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