Bud Light Platinum

February 7, 2012
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Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.



Anheuser-Busch launched its newest brand Bud Light Platinum at the Super Bowl XLVI. With a slightly sweet taste, 6% alcohol by volume and cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option, the company says. Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs. Pricing varies by market; however, the beer will be priced at parity with Bud Light Lime, according to the company.

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Blue Glass

Kim
February 12, 2012
Although unique, eye catching, and a marketing dream, I HATE the packaging. Blue glass it not recyclable because of the cobalt used for color. Cobalt, the element used to create blue glass, is so potent that no recycling plants will accept it. Bud Light Platinum is a huge disappointment from a packaging perspective because all of these bottles will end up broken and in landfills. I refuse to buy them because of that fact.

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