Canada > La Seduction Eau de Parfum

January 29, 2010
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When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute. Inspired by LaSenza’s lingerie, the perfume bottle features 360-degree wrap printing resembling black lace with exotic florals. To complement the bottle, the carton reveals a hand drawn lace pattern with a garter-like brand mark wrapping around the entire package. These premium finishes were meant to convey value and quality. 

LAUNCH DATE
December 2009

PACKAGE DESIGN
Beardwood&Co., www.beardwood.com

GLASS DECORATION
Decotech, www.decotech-inc.com

EDP CARTON PRINTING
MPS, www.multipkg.com

LABEL PRINTING
Dow, www.dowindustries.com

BODY PUFF CARTON PRINTING
Balance Inc., www.balanceink.com

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