Coke puts fans on the can in Australia

November 11, 2011
/ Print / Reprints /
/ Text Size+

Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people to find the names of friends and family and connect by way of a Coke.
Part of a multi-million dollar integrated campaign, the personalized Coke bottles will see the country’s 150 most popular names appear on their labels-marking the first time Coca-Cola has made such a major change to its packaging. Cans of Coke will feature nicknames like Mate, Sis and Bro and-because the campaign runs through Christmas-seasonal names like Santa.
Each of the 150 names also has a song written about it, which can be heard on the 'Share a Coke with' Facebook page.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus