Condoms and the Cost of Procreation

January 31, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Sir Richards Condom Company rolled out a promotional campaign to pointedly bring home its product attributes. The initiative, which runs through May 2011, features on-pack stickers with copy that highlights the product’s economic benefit (i.e., avoiding the financial burden of raising a child) - “$874 less than a Bugaboo stroller” and “$32,994 less than a brand new minivan.” With its sophisticated plaid graphics, the packaging equally avoids category clichés. For every condom it sells, Sir Richards donates one condom to developing countries. The brand is currently available at Paul Smith, Fred Segal, Viceroy and Whole Foods.(Brand owner, package design and campaign creative: TDA, www.tdaboulder.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png