Consumer confusion: recycling

January 13, 2009
/ Print / Reprints /
/ Text Size+

More than nine out of 10 Americans report they have seen the recycled symbol on products they purchase, according to a Consumer Choice Survey by Frost & Sullivan.

But, apparently, few really know what it means: 68 percent incorrectly believed it identifies the product as recyclable, while only 31 percent properly understood that it means the product was made of at least some recyclable materials.

This is striking, considering 73 percent reported they are very/somewhat likely to purchase products made of recycled materials in the future.

[Our advice? Jump on the opportunity to educate consumers on the exact meaning of recycling symbols.]

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

what this means

Anne Bedarf
August 3, 2011
This is old, but I felt it important to correct: the symbol is used to identify BOTH recyclability and recycled content, per ISO.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png