France > Yoplait Dizzy

June 26, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


Yoplait redefined the European yogurt segment in the ’90s by introducing teens to the idea of yogurt-to-go with its Yop brand. Now, the company has created a novel product to maintain relevancy with a new generation of teens. Partnering with brand and design consultancy Dragon Rouge, Yoplait introduced Dizzy by Yop in packaging that provides breakthrough cues for the category: an aluminum bottle, a bold purple color and block letter typography. A playful brand character (a moose) engages the target audience on a dynamic and irreverent level. (Brand and package design: Dragon Rouge, www.dragonrouge.com; aluminum bottles: Boxal, www.boxal.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus