Get Your (Lit) Fix

February 22, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.




To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal. Paying homage to what it describes as a “monumentally successful piece of packaging design”, the agency is publishing Hemingway’s The Snows of Kilimanjaro, Kafka’s Metamorphosis, Tolstoy’s The Death of Ivan Ilych and other equally iconic works in formats that fit snugly inside standard-sized cigarette packs. The books are on sale throughout the UK (and internationally some time this year) at a cover price of £6.99. Try one, the firm says, and you’ll be hooked (www.tankmagazine.com/tankbooks).

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png