Global > Cutty Sark

October 10, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements: the Clipper ship icon, the vibrant yellow color and the Cutty Sark typestyle. The original Clipper ship, drawn in 1923 and updated only once in the last 88 years, has now been revised with a sense of “momentum” against the brand’s bold yellow, which has been brought onto the front label for high visibility. The green glass bottle has been embossed with key messages, including the call to action, “Our actions define who we are,” which will be the rallying cry for the brand into the next few years. “The future is looking bright,” says Jason Craig, global brand controller for Cutty Sark. Bottles will start to arrive on shelves around the world over the next two months.
 
Launch: Global rollout begins October 2011
 
Package design: Pearlfisher
[Creative director: Natalie Chung; creative partner: Jonathan Ford; design director: Ian Firth; senior strategist: Rory Fegan; head of words: Sylvie Saunders ]

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus