Global Market and Packaging Research

February 1, 2005
/ Print / Reprints /
ShareMore
/ Text Size+

Global Market and Packaging Research

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to local consumers.
Where to go for more information...
Global market and packaging research. At GIO Intelligence, contact Joe Dollens at 312.280.1669 or jdollens@gio.com, or visit www.gio.com

“Perfect” Packaging Proves Form Follows Function
JAPAN
The Japanese beauty aid market is the most competitive in the world, which makes perfect packaging essential. Pond’s Perfect Uruoi Cream and Hari Essence packaging system meets this extraordinary standard. The base of the container houses the moisturizing cream and the upper section holds the Hari essence. A pink tinted dome covers the spherical container, drawing attention to its dual function feature. The container sits snuggly in a stabilizer built into the secondary packaging, which prominently displays the bottle via a plastic window that wraps three quarters around the box.
“Point and Shoot” Dispenser is Fun and Functional
UNITED KINGDOM
In a product category dominated by sticks and gels, Gillette's Right Guard deodorant stands out by having reinvented the spray. The easy to use thumb-activated side trigger is both usable and functional. The point-and-shoot vertical dispenser is a significant improvement over the more traditional button push. This new design allows for a more targeted dispersal of the product. Because the bottle’s nozzle points upward, the user no longer has to struggle with awkward angles and messy misfires. The large trigger is functional while its rubber texture gives it an expensive feel.  

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png