GLOBAL> Tuaca Liqueurs

November 8, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Heat-sensitive ink changes color when liquer is perfectly chilled.



 

TUACA Liqueur’s limited-edition packaging features a thermochromatic ink that tells the consumer when the product has reached the perfect “chilled” serving temperature. 

Custom artwork is by world-famous tattoo artist Corey Miller, whose signature also adorns the bottle. A tattoo of the brand’s lion is printed with thermochromatic ink that changes color when temperatures increase or decrease. When the Tuaca bottle reaches the perfect temperature, the color changes from silver to blue, but as the bottle returns to room temperature, the original light silver color returns.

The overall bottle design represents the rich history of Tuaca.  For example, the two lions Miller referenced in his work are the historic guardians of architecture seen throughout Florence. The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the Tuaca bottle for generations.  The Tuaca crest at the bottom of the label pays homage to the crest of the House of Medici. 

 

The 750-ml Tuaca Perfect Chill Bottle will retail for $21.99.

 

Launched: November 2011 

Launched: November 2011

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus