- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Our automotive concept demonstrates how consumer ease can be increased by integrating a torch into the closure of a package of multi-purpose motor oil.
The light is mechanically synchronized with the opening of the closure and the overall effect is a clever relationship between product flow and light—assisting the user in the application of the product.
The configuration is based on a PET bottle, which is filled and capped—trapping the lamp sub-assembly with the closure. The lamp assembly has been treated to a “ball milled” finish that is closely associated with custom car accessories and doubles as a tactile hand-grip. Pressure-sensitive transparent spot labels showcase the quality and translucency of the oil.
The design demonstrates how a simple rigid plastic squeeze bottle can be hot-rodded with a sub-assembly to make your automotive products literally shine. BP