Articles Tagged with ''innovation''

The Repackaging and Rebranding of Airlines from Nose to Tail

March 9, 2014

Brands in the air aren't above the importance of innovation and consumer connections.


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How to: Contemporize a Classic Brand

March 5, 2014

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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I’ll Have What He’s Having

October 1, 2012

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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REBOOTizer launches in U.S. market

September 1, 2012
REBOOTizer, an all-natural Swiss wellness booster, is making a statement in the U.S. marketplace using a unique and conveniently portable package, the patented Mix System technology.
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Ampac Adds Inno-Lok and Pour & Lok Zipper Application Technology

September 1, 2012
Ampac announces the addition of Inno-Lok, a patented method of applying a reclosable zipper transversely to packaging films, as well as Pour & Lok, a foldable zipper applied to film in the side gusset area of a package.
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A Brush with the Divine

September 1, 2012
Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.
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Fan Club

September 1, 2012
One bold brand caters to its customers with powerful design.
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Bacardi’s Newest Flavors

North America
July 25, 2012
Bacardi launches two innovative flavor combinations to its rum line, Wolf Berry (blueberry infused with goji berry) and Black Razz (raspberry infused with black sapote).
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Brand Innovators 2012

May 23, 2012
Inspiration and Innovation can come from anywhere.
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The Makeup Artist

May 23, 2012
Stila Cosmetics’ Packaging chief takes her background in engineering in serious fashion.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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