Why sustainability isn't working for your brand.
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability.
The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.
MillerCoors reduced the weight of packaging materials in 2011 by 17.2 million lbs, reduced paperboard by standardizing six-pack bottle paperboard containers, and tried out lighter paperboard for 12-packs containers.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012