Articles Tagged with ''sustainability''

Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.
April 1, 2014

 Why sustainability isn't working for your brand. 


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Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.
April 1, 2014

Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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Behind the Product Packaging Business

The package things come in does matter.
October 15, 2013

The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.  


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Recycled Plastic Makes Stiff Competition

October 1, 2012
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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Great Things on Tap: MillerCoors Releases 2012 Sustainability Report

August 13, 2012

MillerCoors reduced the weight of packaging materials in 2011 by 17.2 million lbs, reduced paperboard by standardizing six-pack bottle paperboard containers, and tried out lighter paperboard for 12-packs containers.


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Aluminum Reaches New Heights

June 21, 2012
The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

May 23, 2012
Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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