Articles Tagged with ''sustainability''

Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

 Why sustainability isn't working for your brand. 


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Give Them Something to Talk About with Sustainability

Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.

Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. 


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Behind the Product Packaging Business

The package things come in does matter.

The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.  


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Recycled Plastic Makes Stiff Competition

Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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Great Things on Tap: MillerCoors Releases 2012 Sustainability Report

MillerCoors reduced the weight of packaging materials in 2011 by 17.2 million lbs, reduced paperboard by standardizing six-pack bottle paperboard containers, and tried out lighter paperboard for 12-packs containers.


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Aluminum Reaches New Heights

The material’s portability, flexibility and sustainability attributes appeal to beverage-makers.
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Berlin Packaging's Wellness Brand Xango sees Sustainability and Cost Savings

Wellness brand Xango has seen both sustainability benefits and cost savings as a result of its recent move from glass bottles.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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