Articles Tagged with ''brand strategy''

How to Begin Branding and the Design for Your Product

By Francesca Vitali
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New to the package design process? Start your trek with these basics.


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Sharing Equity: Three Steps to Powerful Promotional Design

By Meghan Labot
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Build brand worth for consumers by leveraging retail partnerships.


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Design Packaging with Depth

By Laura Zielinski
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Impact consumers at shelf by putting some passion into your branding and package design.


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Winning the Brand Wars through Visual Assets

By Ted Mininni
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Cue emotions from consumers with your brand's visual assets.


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Where's the (Private Label) Love?

By Todd Maute
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Life is about more than functionality. Private label brands should be, too.


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When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.
By Gary Frisch
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When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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It's Time to Elevate the Package to Market Brands

By Lor Gold
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Strengthen packaging's marketing power to engage consumers.


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Create a Great Brand Launch

By Laura Zielinski
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Get your identity and pack to flourish from the start.


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Brand Innovators 2014

We award the people influencing branding and packaging today.
By Laura Zielinski
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Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
By Jean-Pierre Lacroix
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 Growth has been difficult for most packaged goods companies over the past decade. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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