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Articles Tagged with ''brand strategy''
Strengthen packaging's marketing power to engage consumers.
Get your identity and pack to flourish from the start.
Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.
Growth has been difficult for most packaged goods companies over the past decade.
Looking at the everday with a new perspective can create a brand breakthrough.
Intellectual facts simply provide justification for the driver of decisions: emotion.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.