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Articles Tagged with ''brand strategy''
Intellectual facts simply provide justification for the driver of decisions: emotion.
Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?
Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.
Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.
So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?
In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.
The Nypro trade name will be retained.
As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.