Articles Tagged with ''brand strategy''

Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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Doing More with Less

September 15, 2011
As with every discipline, design is being pressed to cut costs. We’ve compiled a range of cost-saving tips that don’t compromise creativity.
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Brands To Watch

March 19, 2010
Five independents on our radar.
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Consumer Inspired

September 20, 2011
Consumer strategy lessons that inspire the way Method envisions the future.
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Guest editor: Method's Josh Handy

September 19, 2011
Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.
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Category Shake-Ups

January 28, 2011
The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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Brands To Watch

February 25, 2011
Five small but mighty startups.
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“Krafting” a Redesign

February 25, 2011
Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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A Future in Store

January 21, 2011
The mobile shopping revolution was thought to mark the demise of the physical store. But bricks and mortar will prevail-just with an entirely new outlook.
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Crowdsourcing: Creativity 2.0

January 28, 2011
Brands are increasingly turning to crowdsourcing, but, like any new practice, there are risks and rewards-consider yourself warned.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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