Articles Tagged with ''brand strategy''

It's Time to Elevate the Package to Market Brands

July 5, 2014

Strengthen packaging's marketing power to engage consumers.


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Create a Great Brand Launch

July 1, 2014

Get your identity and pack to flourish from the start.


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Brand Innovators 2014

We award the people influencing branding and packaging today.
June 3, 2014

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.
April 3, 2014

 Growth has been difficult for most packaged goods companies over the past decade. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.
September 4, 2013

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
August 1, 2013

Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.
August 1, 2013

So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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