Putting anti-counterfeiting measures in place to protect your brand is now commonplace. Counterfeiters are getting increasingly savvy, proving that the packaging industry needs better technology and more solutions.
Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today’s consumers want to do more than purchase products and services.
These days, most retailers prefer that their own line of products be called private brands, not private-label products. Many might even call these products a store brand or own brand. Indeed, there has been considerable evolution in this segment of the market.