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Articles Tagged with ''brand strategy''
As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.
There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.
Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.
The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.
As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.
Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.
I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.
We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.
A study by USA Strategies brings focus to what innovation means in the packaging industry.