Articles Tagged with ''brand strategy''

Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Doing it For Themselves

August 3, 2011
Why creative agencies are playing the brand ownership game-and scoring with clients.
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Put Designers in Their Place

September 19, 2011
How deeply integrated design teams help Method take on goliath-sized competitors
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Hot (Niche) Brands

July 11, 2011
Coke’s Venturing and Emerging Brands team scans the globe for brands with the potential to become the ‘next big thing’
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A New Prescription for Drugstores

January 31, 2012
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Inspiring Creative Juice

September 19, 2011
Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Packaging's high points, low points and flashpoints

November 11, 2011
The ideas, issues and packages that transformed our (piece of the) world over the past 15 years.
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Shops are Showrooms: A Brave New World of Retail

March 5, 2012
As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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