Articles Tagged with ''brand strategy''

Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
By Laura Zielinski
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 Looking at the everday with a new perspective can create a brand breakthrough. 


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The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
By Cynthia Sterling
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Intellectual facts simply provide justification for the driver of decisions: emotion. 


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Tactical Branding: A Step in the Wrong Direction?

Strategic moves provide boosts for brands, but consistent visuals and messaging must accompany them for long-term growth.
By Paul Cowley
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Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?


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Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
By Jamie Capozzi
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Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
By Scott Young
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Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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What’s Needed: A Refresh or a Total Rebrand?

When sales hit a standstill, retail brands need to assess their options.
By David Lemley
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So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?


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Attention to Retail with My Private Brand's Creator

BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.
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In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.


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Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.
By Laura Zielinski
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A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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Jabil Completes Nypro Transaction

The acquisition is expected to enhance the company's position in key markets.
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The Nypro trade name will be retained.


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The Ins and Outs of Holistic Design

Holistic design builds brands by orchestrating every element into a harmonious result.
By Peter Clarke
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As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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