Articles Tagged with ''brand strategy''

PMMI Rebrands With New Logo and Descriptor

PMMI is now The Association for Packaging and Processing Technologies.
May 22, 2013

The new descriptor and logo reflect the evolution of PMMI.

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TricorBraun Changes Name

TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation.
May 21, 2013

A new name for new challenges, the company reports.

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Research Uncovers 'Sherpa' Brands

Sherpa brands take consumers to new heights.
May 16, 2013

Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.

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Beer Brand Challenges Innovators and Creatives to Reinvent Experience for 60+ Drinker

HEINEKEN asks for fresh ideas that will enhance the drinking experience for 60-70 year olds.
April 30, 2013

 An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.

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U.S. CPG Winners Identified in New Ranking

The study compares both public and private CPG companies using three metrics.
April 22, 2013

Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.

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Firm Honored with Three American Package Design Awards

The awards honor the value of branding and design to business and society.
April 3, 2013

The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).

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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
April 1, 2013

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.

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Embracing Sustainability for your Brand

A framework for creating green packaging.
April 1, 2013

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.

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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
March 1, 2013

Brands just starting out need examples on how to handle product launches and lines.

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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
March 1, 2013

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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