Articles Tagged with ''brand strategy''

Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Starbucks Brews a Presence Anywhere, Anytime

May 23, 2012
Coffee brand invests in expanding its CPG business.
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Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Heinz Sets the Pace with Package Innovation

May 23, 2012
Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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mor Sparkling Water

USA
May 23, 2012
mor is a lightly sparkling water enhanced with a blend of herbs, electrolytes and vitamins and infused with natural fruit flavors.
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Champion of Design

May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Prepared and Packed

May 23, 2012
Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Brand Innovators 2012

May 23, 2012
Inspiration and Innovation can come from anywhere.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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