- THE MAGAZINE
- CONSUMER INSIGHT
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- DESIGN GALLERY
Articles Tagged with ''brand strategy''
Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.
An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.
Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.
The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.
Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.
Brands just starting out need examples on how to handle product launches and lines.
Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?
A great name can propel a brand to the top of its category.