Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.”
I’m very bothered by mindless consumption and the over-massing of possessions, a major problem in America. If you’ve watched “The True Cost” or seen young adults’ haul videos on YouTube, I would think you too are in the same boat.
Companies such as P&G and Nestle have embraced collaboration and reaped its benefits. Tetra Pak U.S. and Canada CEO Carmen Becker shares relevant insights and actionable strategies on how to do the same at your brand.