Articles Tagged with ''brand strategy''

Direct Connection

Brands do best when their packages tell the brand's story, allowing them to emotionally connect with consumers.
By Laura Zielinski
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As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
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Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
By Charles G. Biondo
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I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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Is there an echo in here?

We keep talking about it: What does your package say about your brand?
By Laura Zielinski
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We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


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Study Expands Innovation's Definition in Packaging Industry

CPG companies expect suppliers to understand consumer wants as part of any sale.
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A study by USA Strategies brings focus to what innovation means in the packaging industry.


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PMMI Rebrands With New Logo and Descriptor

PMMI is now The Association for Packaging and Processing Technologies.
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The new descriptor and logo reflect the evolution of PMMI.


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TricorBraun Changes Name

TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation.
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A new name for new challenges, the company reports.


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Research Uncovers 'Sherpa' Brands

Sherpa brands take consumers to new heights.
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Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.


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Beer Brand Challenges Innovators and Creatives to Reinvent Experience for 60+ Drinker

HEINEKEN asks for fresh ideas that will enhance the drinking experience for 60-70 year olds.
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 An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.


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U.S. CPG Winners Identified in New Ranking

The study compares both public and private CPG companies using three metrics.
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Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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