Articles Tagged with ''brand strategy''

Delivering Brand Promises

Great packaging sells a brand’s promise, not the product — and consumers can relate to that.
By David Lemley
2 Comments

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.


Read More

A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.
By Cynthia Sterling
No Comments

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.


Read More

Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Ignoring the role of the subconscious in branding comes at a cost companies can’t afford.
By Stergios Bititsios
No Comments

The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.


Read More

Direct Connection

Brands do best when their packages tell the brand's story, allowing them to emotionally connect with consumers.
By Laura Zielinski
No Comments

As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.


Read More

2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
No Comments

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


Read More

Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
By Charles G. Biondo
No Comments

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


Read More

Is there an echo in here?

We keep talking about it: What does your package say about your brand?
By Laura Zielinski
No Comments

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


Read More

Study Expands Innovation's Definition in Packaging Industry

CPG companies expect suppliers to understand consumer wants as part of any sale.
No Comments

A study by USA Strategies brings focus to what innovation means in the packaging industry.


Read More

PMMI Rebrands With New Logo and Descriptor

PMMI is now The Association for Packaging and Processing Technologies.
No Comments

The new descriptor and logo reflect the evolution of PMMI.


Read More

TricorBraun Changes Name

TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation.
No Comments

A new name for new challenges, the company reports.


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus