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Articles Tagged with ''brand strategy''
A great name can propel a brand to the top of its category.
Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.
Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.
Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements
CBX, the brand agency and retail design consultancy, has been retained by hunger relief organization Philabundance to design a prototype for Fare & Square, a not-for-profit grocery store.
The Procter & Gamble Company recognized Diamond Packaging as one of its top performing external business partners during an awards ceremony last night at its annual External Business Partner Summit.
The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.
IHOP avoids a sticky situation with packaging that brings tradition home.
Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.