Articles Tagged with ''brand strategy''

Research Uncovers 'Sherpa' Brands

Sherpa brands take consumers to new heights.
No Comments

Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.

Read More

Beer Brand Challenges Innovators and Creatives to Reinvent Experience for 60+ Drinker

HEINEKEN asks for fresh ideas that will enhance the drinking experience for 60-70 year olds.
No Comments

 An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.

Read More

U.S. CPG Winners Identified in New Ranking

The study compares both public and private CPG companies using three metrics.
No Comments

Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.

Read More

Firm Honored with Three American Package Design Awards

The awards honor the value of branding and design to business and society.
No Comments

The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).

Read More

If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
By Laura Zielinski

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.

Read More

Embracing Sustainability for your Brand

A framework for creating green packaging.
By Jeremy Lagomarsino
No Comments

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.

Read More

Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
By Laura Zielinski
No Comments

Brands just starting out need examples on how to handle product launches and lines.

Read More

Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?

Read More

Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
No Comments

A great name can propel a brand to the top of its category.

Read More

Nothing But The Truth

Be honest when packaging and branding a product.
By Laura Zielinski
No Comments

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.

Read More



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus