Articles Tagged with ''brand strategy''

Brand Innovators 2012

May 22, 2012
Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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A Spin on Branding

June 21, 2012
Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Protect Your Pint!

June 21, 2012
Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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Quiz: What is Your Brilliance Quotient?

June 21, 2012
Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Beyond the Brief

June 21, 2012
How simple solutions and an unorthodox approach can produce extraordinary results.
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Handmade by Hadley’s Ice Cream

UK
June 21, 2012
Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Retro Smart!

June 21, 2012
How to Maximize the Equity of Your Beloved Heritage Brand
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The Bottom Line

September 1, 2012
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Ironing Out The Kinks

September 1, 2012
Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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