Articles Tagged with ''brand strategy''

Research Uncovers 'Sherpa' Brands

Sherpa brands take consumers to new heights.
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Eighty-one percent of consumers believe it's important for a brand to guide them to better decisions.


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Beer Brand Challenges Innovators and Creatives to Reinvent Experience for 60+ Drinker

HEINEKEN asks for fresh ideas that will enhance the drinking experience for 60-70 year olds.
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 An often over-looked demographic, this ‘liberated’ generation of consumers enjoy more freedom from jobs, children, stress and strive more for quality of life, wellbeing and self-development.


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U.S. CPG Winners Identified in New Ranking

The study compares both public and private CPG companies using three metrics.
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Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.


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Firm Honored with Three American Package Design Awards

The awards honor the value of branding and design to business and society.
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The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).


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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
By Laura Zielinski
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Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Embracing Sustainability for your Brand

A framework for creating green packaging.
By Jeremy Lagomarsino
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Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
By Laura Zielinski
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Brands just starting out need examples on how to handle product launches and lines.


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Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
By Jamie Capozzi
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Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
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A great name can propel a brand to the top of its category.


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Nothing But The Truth

Be honest when packaging and branding a product.
By Laura Zielinski
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Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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