Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.
Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.