Articles Tagged with ''brand strategy''

International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


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Dow Design puts sparkle back into L&P branding

October 1, 2012

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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Dog product line fetches packaging design awards

October 1, 2012

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


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Good Enough to Eat

October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


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Fan Club

September 1, 2012
One bold brand caters to its customers with powerful design.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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Ironing Out The Kinks

September 1, 2012
Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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The Bottom Line

September 1, 2012
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Retro Smart!

June 21, 2012
How to Maximize the Equity of Your Beloved Heritage Brand
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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