Articles Tagged with ''brand strategy''

The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
Read More

Fan Club

September 1, 2012
One bold brand caters to its customers with powerful design.
Read More

Dog product line fetches packaging design awards

October 1, 2012

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


Read More

Dow Design puts sparkle back into L&P branding

October 1, 2012

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


Read More

International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


Read More

When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


Read More

Diamond wins 2012 P&G External Business Partner Excellence Award

October 1, 2012

The Procter & Gamble Company recognized Diamond Packaging as one of its top performing external business partners during an awards ceremony last night at its annual External Business Partner Summit. 


Read More

Good Enough to Eat

October 1, 2012

As brand professionals, we spend our days examining good-looking packaging. 


Read More

Pruning Away Audience Misconceptions

November 1, 2012
“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
Read More

Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
February 1, 2013

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png