Articles Tagged with ''brand strategy''

Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
By Terri Goldstein
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Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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Lose the Superiority Complex, Gain Brand Differentiation

How to move beyond "er" to authentic brand differentiation.
By Sherwood MacVeigh
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Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 


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Hunger Relief Organization Taps Brand Agency for Prototype

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CBX, the brand agency and retail design consultancy, has been retained by hunger relief organization Philabundance to design a prototype for Fare & Square, a not-for-profit grocery store.


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Pruning Away Audience Misconceptions

By Jennifer LaDuke
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“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
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Diamond wins 2012 P&G External Business Partner Excellence Award

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The Procter & Gamble Company recognized Diamond Packaging as one of its top performing external business partners during an awards ceremony last night at its annual External Business Partner Summit. 


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When Brands Get Plastic Surgery...

By Rick Barrack
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The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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International House of…Syrups?

By Jennifer LaDuke
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IHOP avoids a sticky situation with packaging that brings tradition home.


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Dow Design puts sparkle back into L&P branding

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Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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Dog product line fetches packaging design awards

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Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners.


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Good Enough to Eat

By Laura Zielinski
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As brand professionals, we spend our days examining good-looking packaging. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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