Brands can keep or lose customers at every point in the buying cycle, from first open of the site to the re-ordering of purchases. BRANDPACKAGING talks to experts in the various steps of e-commerce activity on how to help your company help its customers.
Over the past several years, we’ve seen an enormous shift in consumer preferences for food and beverage products. Increasingly, shoppers, most notably younger ones, are walking away from large brands perceived to be processed, artificial or mass-produced in favor of options they feel are more authentic, local and “real.”
I’m very bothered by mindless consumption and the over-massing of possessions, a major problem in America. If you’ve watched “The True Cost” or seen young adults’ haul videos on YouTube, I would think you too are in the same boat.