Articles Tagged with ''brand strategy''

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Walk the aisles of any store, and you will see brands trying to one-up each other with claims of “bigger,” “better,” “bolder” … what I like to call “-er” statements 

CBX, the brand agency and retail design consultancy, has been retained by hunger relief organization Philabundance to design a prototype for Fare & Square, a not-for-profit grocery store.

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.

Brands just starting out need examples on how to handle product launches and lines.

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?

A great name can propel a brand to the top of its category.

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.

Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.

The 2013 American Package Design Awards is a national competition managed by Graphic Design USA (GDUSA).

Price increases and distribution gains drive performance of large CPG leaders, while share gains propel small and midsize stars.