Articles Tagged with ''brand strategy''

Fan Club

By Laura Zielinski
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One bold brand caters to its customers with powerful design.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
By John Parham
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When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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Ironing Out The Kinks

By Laura Zielinski
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Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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The Bottom Line

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Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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The Most Interesting Redesign in the World

By Jacqueline T. DeLise
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Dos Equis highlights its unique history with a refreshed look.
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Retro Smart!

By Terri Goldstein
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How to Maximize the Equity of Your Beloved Heritage Brand
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Handmade by Hadley’s Ice Cream

UK
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Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Beyond the Brief

By Pamela Long
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How simple solutions and an unorthodox approach can produce extraordinary results.
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Quiz: What is Your Brilliance Quotient?

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Certain markets are naturals for the glam and sophistication of metallic effects, but how about shinola for granola?
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Protect Your Pint!

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Worried that your favorite ice cream flavor will disappear from your freezer? Have no fear, the Eurphori-Lock is here!
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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