Articles Tagged with ''brand strategy''

A Spin on Branding

Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Brand Innovators 2012

Inspiration and Innovation can come from anywhere.
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Prepared and Packed

Known as a “strategic brand builder,” this Senior Package Design Manager harmonizes marketing objectives with design considerations to keep established food brands fresh and on trend.
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Champion of Design

Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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mor Sparkling Water

USA
mor is a lightly sparkling water enhanced with a blend of herbs, electrolytes and vitamins and infused with natural fruit flavors.
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Product Packaging as Story Teller

There is something special in the physical act of reading a book that digital media can’t quite replicate.
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Heinz Sets the Pace with Package Innovation

Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Seagram's Ginger Ale

Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Starbucks Brews a Presence Anywhere, Anytime

Coffee brand invests in expanding its CPG business.
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Brand Innovators 2012

Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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