Articles Tagged with ''brand strategy''

Heinz Sets the Pace with Package Innovation

May 23, 2012
Top Heinz managers keep innovation center-of-plate and help push the limits of the company’s packaging developments.
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Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Starbucks Brews a Presence Anywhere, Anytime

May 23, 2012
Coffee brand invests in expanding its CPG business.
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Brand Innovators 2012

May 22, 2012
Welcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging.
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Brands to Watch

March 20, 2012

From simple remedies for simple problems to a boon for the modern parent with style and sensibility, this year’s Brands to Watch caught our attention because they solve problems-and isn’t that what good design is all about?


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Shops are Showrooms: A Brave New World of Retail

March 5, 2012
As shops turn into showrooms, retailers must adapt to a radically changing retail landscape in order to compete.
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A New Prescription for Drugstores

January 31, 2012
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!
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Where are they now: President/CEO of Honest Tea Seth Goldman

November 15, 2011
Honest Tea's Seth Goldman finds success in staying true to his values.
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Where are they now: Former GlaxoSmithKline VP Donna Sturgess

November 15, 2011
Meet the woman who’s pressing marketers to leave the Mad Men-era behind.
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Where are they now: Former Jones Soda CEO Peter van Stolk

November 15, 2011

The maverick who gave rise to social marketing now has his head in ‘the last frontier.’


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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