Articles Tagged with ''case study''

Brands To Watch

March 19, 2010
Five independents on our radar.
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“Krafting” a Redesign

February 25, 2011
Kraft Foods uses packaging design to unify a diverse portfolio of brands-and to incorporate new ones.
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Frito Lay Goes Au Natural

June 7, 2011
How the snack food company is remaking its portfolio for today's consumer
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125 Years Young: Coca-Cola Looks Forward

July 11, 2011
By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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The making of Pinkberry

February 1, 2012
How a uniquely compelling brand identity spawned a global “froyo” movement
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Rewinding Design to Move A Brand Fast Forward

The Goldstein Group looks at Aqua Net's history to reinvigorate the brand.
February 1, 2013

Whether holding a bouffant or beehive, Aqua Net has played a leading role in women’s hairdos since the fabulous fifties.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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