Articles Tagged with ''new packaging''

Unseen is Unsold

June 7, 2011
Shopper research reveals why Peanut M&M's is the design to beat in the candy aisle
Read More

Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
Read More

Packaging Gives Baby Food Provider a Growth Spurt

August 21, 2012

Plum Organics is named on Inc. 500 list of fastest-growing companies, thanks to its new pouch.


Read More

Pruning Away Audience Misconceptions

November 1, 2012
“A new generation of young, health-conscious consumers is looking for wholesome, nutritious snacks,” says Ian McLean
Read More

Earnest Eats Hot & Fit Cereal

The design firm conceptualized a complete brand voice.
June 5, 2013

Organic food company Earnest Eats challenged the team at Bulldog Drummond to conceptualize a complete brand voice.


Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png