For years, Driscoll’s sold its fresh berries in clamshells that bore a label in the upper corner with traditional yellow and green colors. The label had the same shape no matter what type of berry and included an image of a famer picking a mélange of berries. The logo appeared in straight, sans-serif font.
There are thousands of excellent design firms, suppliers and manufacturers across the globe. How do you know which is the right one for you? And once you find the teams to work with, how do you work with them well? Let’s look at what will help make your next packaging project a smooth process among all involved.