Articles Tagged with ''package redesign''

How to: Contemporize a Classic Brand

By Nancy Brown
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Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
By Pamela Long
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Transform your best marketing asset.
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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
By Laura Zielinski
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 Party Armor updates its packaging to a professional level. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
By Bob Miller
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 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.
By David Lemley
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You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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One Smart Cookie

Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.
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Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.


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Daily's Cocktails

The pouches recently underwent a redesign to preserve market share.
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American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.


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Keep on Creating

A long-standing accessories brand desires to keep its edge and innovative spirit; a package redesign permits just that.
By Renée Whitworth
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Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.
By Charles G. Biondo
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I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
By Laura Zielinski
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Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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