Articles Tagged with ''package redesign''

Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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How to: Contemporize a Classic Brand

Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
Transform your best marketing asset.
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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.

 Party Armor updates its packaging to a professional level. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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Packaging for Sports and Outdoor Merchandise Needs to be Grand

Designs for active and outdoor products should pack a punch: what to do for a second wind.

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.


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One Smart Cookie

Salt of the Earth came up with the best baked goods you'll ever eat, and its agency created a design to match.

Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.


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Daily's Cocktails

The pouches recently underwent a redesign to preserve market share.

American Beverage Corporation’s Daily’s Cocktails, a collection of 13 single-serve, ready-to-drink favorites, was recently redressed in shiny silver polyfoil 10-oz. pouches adorned with drink shots and fruit images.


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Keep on Creating

A long-standing accessories brand desires to keep its edge and innovative spirit; a package redesign permits just that.

Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.


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Brand Champions: A Retrospective

Package design has evolved over the past 40 years, but it always remains a brand’s anchor.

I started out as a package designer in 1960. Magic Marker was the medium, and beautiful and trustworthy was the message.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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