Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Hiball Inc. releases its newly reformulated and repackaged line of Organic Sparkling Energy Drinks and Sparkling Energy Waters throughout the U.S. after a switch from 10oz glass bottles to 16oz cold-activated cans by Ball Corp.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.