Articles Tagged with ''luxury''

How Holiday Packaging Can Inspire Brands Year-Round

February 13, 2012

During the recent holiday season, brands took the opportunity to roll out packaging that plays specifically to consumers’ emotions.


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Special FX Packaging

February 13, 2012
Special effects on packaging can do even more than grab the eye when they are part of an overall brand strategy.
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Lapping Up Luxury

November 1, 2012
What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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Shure ultra-premium headphones turn to MiresBall for design needs

November 1, 2012
Packaging, by Mires Ball, for the new line of Shure open-back headphones has a minimalist, refined feel reflective of the ultra-premium nature of the products.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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