- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer.
Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.
Armchair quarterbacks love grabbing a beer and cheering on their favorite teams, but those with Celiac disease are forced to pass due to dietary restrictions.
Berghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint.
Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.
Unilever Foods’ Bertolli team selected TFI Envision Inc. to create the packaging graphics for the light sauces.
The design provides a modern interpretation of the brand's legendary long neck.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.