Articles Tagged with ''package design''

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.

 Growth has been difficult for most packaged goods companies over the past decade. 


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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Design and Realization Agency Enters New Market

Kaleidoscope has announced the start of a new location in Los Angeles.

Demetrius Romanos has signed on for the role of executive creative director and managing partner for the new location.


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Foil Stamping Manufacturer Releases Art in a Box

Stamping foil manufacturer Kurz's latest presentation box showcases examples of high-quality packaging design and the work of a contemporary artist. 


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Get Your Fix

USA
Created to offer younger-looking skin and healthier hair and nails, FIX Brands Inc. launches its anti-aging beverage FIX. Each 16oz bottle is color-coded and features a full shrink-wrap label that calls out the product’s clinically proven benefits.
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Hot Tamales is on Fire!

USA & Canada
Despite being a candy-aisle favorite, consumers felt that the existing Hot Tamales packaging was not reflective of its edgy attitude.
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Strongbow is on Target

UK
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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Toying Around with New Products

An interview about Weiner Whistles, design and development, and everything in between.
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Bottom Line

In 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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