Marketers are fond of saying “What’s old is new again.” These marketers are referring to wistful consumers who associate retro brand packaging with a sense of nostalgia—a recalling of simpler, less complicated times.
Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.
European Packaging Design Agency's Patrick De Grande is also the co-founder of Quatre Mains, an award winning Belgian design agency for brand identity and packaging design. Packaging design is his passion and he swears by practical and elegant design solutions that stand out for their creativity and professionalism. Who better than De Grande to reveal the key trends in packaging both now and in the future?
Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today’s consumers want to do more than purchase products and services.
OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), consumer product packaging and branded merchandise programs, announces the company will be joining forces with RP Creative Display.
Many brands have a presence around the world. This extensive reach lends a strategic advantage for distributing a customer’s brand on every corner of the Earth, but it also comes with inherent challenges.