Articles Tagged with ''brand identity''

Dust Cutter Lemonade

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum bottles.
August 1, 2013

Dust Cutter’s brand personifier is the Lemon Cowboy.


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I’ll Have What He’s Having

October 1, 2012

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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The Bottom Line

October 1, 2012
In 1993, Spanish brewing company Grupo Mahou-San Miguel launched its premium beer San Miguel 1516 based on the principles of the Germanic beer purity law of 1516, which states that beer can only be produced with water, malt, hops and yeast.
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Fan Club

September 1, 2012
One bold brand caters to its customers with powerful design.
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The Bottom Line

September 1, 2012
Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.
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Makeup Brand Doesn't Like Using the F-Word

August 16, 2012

bareMinerals launches its first solid foundation with 'We Don't Like Using the F-Word' campaign.


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Strongbow is on Target

UK
July 25, 2012
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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Lux Hand & Body Lotion

June 21, 2012
Unilever introduced new packaging for its Lux Hand & Body Lotion range.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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