Articles Tagged with ''brand identity''

Yoo Moo frozen yogurt

UK
June 21, 2012
Yoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt.
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Mount Gay Rum Eclipse Bottle

USA
June 21, 2012
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc.
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The Bottom Line

June 21, 2012
For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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A Spin on Branding

June 21, 2012
Las Vegas developers Howard Bulloch and David Gaffin of Compass Investments and his team are building the world’s third largest observation wheel — SkyVue.
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Brand Book 2012

June 21, 2012
Spring is the season of rebirth and new beginnings, but living in Michigan, it is not until the summer that I feel I can spread my wings and emerge from my cocoon of dark and dreary days.
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Kallo Corn and Rice Snacks

UK
May 23, 2012
The design for Kallo’s corn and rice snacks complements its new brand position.
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ONE Condoms

USA
May 23, 2012
ONE condoms has replaced the vertical aluminum boxes it has used for the past five years with patent-pending plastic tubes that convert to pocket-sized aluminum carrying cases.
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Vega One

North America
May 23, 2012
Vega One is a 100% plant-based meal replacement product aimed at healthy, active consumers who want to eat "clean".
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Marmite Ma’amite Limited Edition

UK
May 23, 2012
Marmite, the spread Brits love to hate, celebrates its 110th anniversary with a limited edition package.
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Squish

United States
May 16, 2012
Squish is a line of collapsible housewares products that brings color and style to an assortment of colanders and mixing bowls.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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