Articles Tagged with ''beverage packaging''

Popeye Energy

February 1, 2013

Popeye might seem an unlikely new entry to the energy drink market, but he was ripping open cans for extra oomph decades before the energy drink was even invented.


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Lipton Tea & Honey

February 1, 2013

Flood Creative and the visual branding team at Unilever worked together on the naming, identity and packaging for this product.


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Ommegang Brewery

February 1, 2013

Ommegang Brewery needed an updated brand identity with better shelf appeal for its line of beers.


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Milk Goes Anywhere, Anytime with Shelf-Safe Packaging

November 1, 2012
Shelf-safe milk packaging reconnects consumers with the little luxury in steep decline.
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New herbal tea takes over cities around the world

November 1, 2012
In/Fusion, an herbal tea recently launched at the WE LOVE GREEN music festival in Paris, is marketed as a natural beverage that is both tasty and stylish with a blast of freshness and well-being.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
November 1, 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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Pack design gives new wine unforgettable shape to stand out on shelf

November 1, 2012
Stacked Wines LLC was conceived by a team who sought a stylish, portable and recyclable packaging solution for informal wine consumption that offers quality taste, simple style and ultra convenience.
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Shock Top's Bottom Line

November 1, 2012
Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat.
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New energy beverage muscles into the market

November 1, 2012
New York Spring Water is launching a sugar-free, taurine-free energy drink, VBlast Gator Pit Energy Formula.
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Nonalcoholic adult beverage ZEO sparkles on shelves

October 1, 2012

“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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