For 22 years, Goose Island has fanned the flames of desire among its customers by releasing only a limited quantity of a beer variety on Black Friday. While many flock to shop, beer lovers stand outside for hours and sometimes days to get their hands on the year’s Bourbon County series.
What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.