Articles Tagged with ''redesign''

Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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The Most Interesting Redesign in the World

June 22, 2012
Dos Equis highlights its unique history with a refreshed look.
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The Bottom Line

June 21, 2012
For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Handmade by Hadley’s Ice Cream

UK
June 21, 2012
Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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Planters Almonds

USA
June 21, 2012
Kraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds.
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Capri Sun Big Pouch

UK
June 21, 2012
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Plymouth Gin

GLOBAL
June 21, 2012
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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Hot Tamales is on Fire!

USA & Canada
July 25, 2012
Despite being a candy-aisle favorite, consumers felt that the existing Hot Tamales packaging was not reflective of its edgy attitude.
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Hiball Energy launches cold sensitive cans

September 1, 2012
Hiball Inc. releases its newly reformulated and repackaged line of Organic Sparkling Energy Drinks and Sparkling Energy Waters throughout the U.S. after a switch from 10oz glass bottles to 16oz cold-activated cans by Ball Corp.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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