Articles Tagged with ''redesign''

AmLactin gets a smooth new look

September 1, 2012
Upsher-Smith turned to Duffy & Partners seeking a new look and feel for the packaging of its lotion line AmLactin.
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Dow Design puts sparkle back into L&P branding

October 1, 2012

Soft drink Lemon & Paeroa (L&P) has been revitalized at the hands of brand design specialists Dow Design. The “World Famous in New Zealand” brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. 


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Repackaging of mouth-watering nspa Fruit collection of skincare products

October 1, 2012

nspa Fruit is a range of luscious fruity body scrubs, lotions, and shower and bath gels created by the experts at Nirvana Spa in the UK. 


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Dove Advanced Care gets new look

October 1, 2012

Casa Rex has developed a new packaging design for the Dove Advanced Care deodorant range in the Latin American market. 


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When Brands Get Plastic Surgery...

October 1, 2012

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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P&W designs a new take on takeout

October 1, 2012

P&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market. 


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New Design for Brand Brings Fun Focus

January 16, 2013

Tostitos, one of the world’s largest brand of tortilla chips and salsas, has unleashed what is meant to be a dramatic new design for its brand.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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