Articles Tagged with ''redesign''

Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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Plymouth Gin

GLOBAL
June 21, 2012
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, introduced a new look for Plymouth Gin to reflect its super-premium quality and rich heritage.
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Capri Sun Big Pouch

UK
June 21, 2012
Kraft Foods Inc. launched a bigger, redesigned version of its original foil pouch.
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Planters Almonds

USA
June 21, 2012
Kraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds.
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Handmade by Hadley’s Ice Cream

UK
June 21, 2012
Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer.
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The Bottom Line

June 21, 2012
For 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon.
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Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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