Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.
Label Insight's 2017 Shopper Trends Study reveals that nearly half of consumers (49%) adhere to a particular diet or nutrition plan, and 75% avoid specific ingredients when shopping for food products. But, 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.
European Packaging Design Agency's Patrick De Grande is also the co-founder of Quatre Mains, an award winning Belgian design agency for brand identity and packaging design. Packaging design is his passion and he swears by practical and elegant design solutions that stand out for their creativity and professionalism. Who better than De Grande to reveal the key trends in packaging both now and in the future?
TricorBraun announces upcoming consumer research focus group sessions being held to discuss and gather an understanding of consumer behavior and the drivers behind purchase decisions in the lip balm category.
All marketers recognize the importance of winning at the “First Moment of Truth” and influencing purchase decisions at the shelf. And to drive success (across brands, categories and retail channels), it is valuable to begin with a consistent thought process rooted in an understanding of how people actually shop.