Articles Tagged with ''consumer trends''

Double-Cola

USA
June 21, 2012
Designed to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging.
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Thirsty for Knowledge

June 22, 2012
The top trends to know when designing beverage packaging
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The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

July 25, 2012
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
September 1, 2012
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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Brand Central

September 1, 2012
Lifestyle brands will take over the world.
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Fresh Cotton-scented package for undergarment boxes

September 1, 2012
After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent.
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Package Design Missing the Mark?

September 1, 2012
A well-designed package is worthless if it doesn’t reach the right consumers.
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International House of…Syrups?

October 1, 2012

IHOP avoids a sticky situation with packaging that brings tradition home.


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Recycled Plastic Makes Stiff Competition

October 1, 2012
Rigid plastic with a recycled history gets a leg up on virgin material plastic.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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