Consumers are increasingly demanding customized products to meet their specific needs. Consequently, there has been a growing trend of brands seeking to cater to different demographics rather than simultaneously to everyone.
tricorBraun partnered with Envirocon Technologies, makers of Austin, Texas-based Lemi Shine household cleaning products, to understand, explore and engineer a package that is unlike any other in its category.
Haven’t you always wanted to leave your competition in the dust? To keep an eye on them, but not really care what they are doing because your brand is so wildly successful? This doesn’t have to be a fantasy: Start thinking and designing on a vertical plane instead of a horizontal one.