Articles Tagged with ''flexible packaging''

HopeGel Project

Flexible packaging allows HopeGel to be easily transportable, and the pack shape makes it easy for children to consume the product from the pouch.
April 17, 2014

HopeGel is a nutrien- and calorie-dense protein gel designed to aid children suffering from severe acute malnutrition. 


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Resealable Sunflower Seed Solution

The snack's packaging is now more consumer-friendly.
December 11, 2013

Consumers frequently have to come up with their own ways to close flexible packaging.


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PrimaPak Packaging System

A new flexible, stackable, reclosable package will house Flavor Tree's dark chocolate pretzels.
November 21, 2013

The technology is designed to replace heavy rigid packaging and improve shelf appeal. 


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Cheeky

Cheeky is a new total beauty brand that brings products and experiences together to complement the lifestyles of young, urban social butterflies.
November 21, 2013

The new beauty brand and packaging launched in the U.K. in November 2013 and will be rolling out across key global markets throughout 2013 and 2014.


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Design Gallery Award 2013, Flexible: Tom's of Maine

September 26, 2013

 Tom’s of Maine, with its entirely natural ingredient-based products, aims to convey a citizen brand personality and essence, one that evokes cues of goodness and authenticity.  


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Design Gallery Award 2013, Flexible: San Luis

September 26, 2013

 San Luis is a Californian brand of regional artisan bread with a loyal consumer base for not compromising its ingredients or methods. 


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Design Gallery Award 2013, Flexible: Milano

September 26, 2013

 Milano has become a billion dollar brand. Pepperidge Farm wanted a look just for it, instead of the previous design shared with the entire Distinctive Cookie line. 


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Design Gallery Award 2013, Flexible: Lundberg Family Farms

September 26, 2013

 The multi-generational family farming company owns its entire supply chain from growing to distribution. The organic and non-GMO rice products are intended to appeal to gourmet and health and wellness consumers. 


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Design Gallery Award 2013, Flexible: Hill's Ideal Balance

September 26, 2013

 Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story.  


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Design Gallery Award 2013, Flexible: Green Giant Veggie Snack Chips

September 26, 2013

 The chips are designed to provide consumers with a healthy alternative in the snack aisle. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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