MillerCoors reduced the weight of packaging materials in 2011 by 17.2 million lbs, reduced paperboard by standardizing six-pack bottle paperboard containers, and tried out lighter paperboard for 12-packs containers.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.