Sun Chemical has teamed up with ScentSational Technologies, a leader in scented packaging applications, to introduce SunScent coatings, a commercially printable coating that allows any printer to incorporate scent directly onto the packaging substrate which stays inactive until consumers handle the package, trigger a release, and experience a product’s aroma.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.