Articles Tagged with ''new packaging design''

Kissed by Mii

The new tanning range has received a calming identity and packaging.
April 10, 2014

The design is meant to help customers feel great from the inside out.


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Kerasilk

New positioning and packaging for the professional haircare brand have been introduced.
April 9, 2014

New packaging for Kerasilk.


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Rudi’s Organic Breads

Bright colors, playful icons and casual typography keep true to the Rudi’s brand image.
April 9, 2014

A design was created to help the new breads break through with greater visibility on shelf.


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Nasacort

Nasacort has been inroduced over the counter in new packaging.
April 4, 2014

 Nasacort Allergy 24HR Nasal Spray over-the-counter (OTC) 


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Blue Bottle Iced Coffee

The new package stays true to the heart of the brand with a modest and utilitarian design.
March 28, 2014

Blue Bottle’s New Orleans Iced Coffee is cold brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk.


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San Luis Sourdough

March 8, 2014

The pack's redesign seeks to communicate brand values.


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Ponysaurus

The microbrewery's new brand identification is featured on the paper-wrapped bottles.
March 4, 2014

New brand identification for Ponysaurus Brewing Co.


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Packaging: The Great Brand Differentiator

Work some magic on shelf by transforming your best marketing asset.
March 3, 2014
Transform your best marketing asset.
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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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“Shmear” Packaging Delivers Branding Results

Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image.
November 4, 2013

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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