Articles Tagged with ''package design trends''

Packaging 2020: Envisioning Changes, Seeing Trends

Ramp up packaging innovation through technology as the third decade of the century approaches.


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Winning the Brand Wars through Visual Assets

Cue emotions from consumers with your brand's visual assets.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?

Europe has led private label trends. How will the U.S. follow?


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.

 Looking at the everday with a new perspective can create a brand breakthrough. 


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.

 Move your brand forward with these design and messaging tips. 


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The Ins and Outs of Holistic Design

Holistic design builds brands by orchestrating every element into a harmonious result.

As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.


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Delivering Brand Promises

Great packaging sells a brand’s promise, not the product — and consumers can relate to that.

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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