Articles Tagged with ''package design trends''

The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."
June 6, 2014

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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The Eurofication of Private Label?

Europe has led private label trends. How will the U.S. follow?
February 8, 2014

Europe has led private label trends. How will the U.S. follow?


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.
February 5, 2014

 Move your brand forward with these design and messaging tips. 


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The Ins and Outs of Holistic Design

Holistic design builds brands by orchestrating every element into a harmonious result.
July 1, 2013

As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.


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Delivering Brand Promises

Great packaging sells a brand’s promise, not the product — and consumers can relate to that.
July 1, 2013

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.
July 1, 2013

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.
July 1, 2013

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.


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Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Ignoring the role of the subconscious in branding comes at a cost companies can’t afford.
July 1, 2013

The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.


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2013 Brand Innovators

BRANDPACKAGING honors creative thinkers in the packaging and branding industry.
June 5, 2013

Supposedly, behind every great man is a great woman, and certainly, behind every great leader is a great team. Just as inspiration is no respecter of time, it also does not care what title a person holds.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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