Articles Tagged with ''consumer insights''

The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.

 Move your brand forward with these design and messaging tips. 


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Food Trends: Shaping the Way Americans Eat

Here are six patterns for brands to consider.

 Here are six patterns for brands to consider. 


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'Older and Wiser' Trumps 'Youthfulness' As a 2013 Trend

U.K. and Chinese Consumers Bigger Believers than U.S. Consumers

Anthem Worldwide, the brand development practice of Schawk Inc., announced that its consumer insights study has revealed 'Older and Wiser' trumps 'Youthfulness' as a trend in 2013.


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Study Reveals What Women Want From Health and Wellness

Anthem Worldwide announces the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”


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Weak Economy Benefits At-Home Nail Care Market

The U.S. nail care market fared well during the economic slump, as women turned to at-home nail care options versus the pricey spa alternatives.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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