Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.
Move your brand forward with these design and messaging tips.
Here are six patterns for brands to consider.
Anthem Worldwide, the brand development practice of Schawk Inc., announced that its consumer insights study has revealed 'Older and Wiser' trumps 'Youthfulness' as a trend in 2013.
Anthem Worldwide announces the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”
The U.S. nail care market fared well during the economic slump, as women turned to at-home nail care options versus the pricey spa alternatives.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012