Articles Tagged with ''food packaging''

HopeGel Project

Flexible packaging allows HopeGel to be easily transportable, and the pack shape makes it easy for children to consume the product from the pouch.
April 17, 2014

HopeGel is a nutrien- and calorie-dense protein gel designed to aid children suffering from severe acute malnutrition. 


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Orrington Farms Broth and Gravy Bases

The colors combined with the illustration in the new brandmark are designed to convey the 100 percent natural positioning.
April 9, 2014

The design featured a conversion chart on the lid and a numeric icon to highlight its value compared to the competition.


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Rudi’s Organic Breads

Bright colors, playful icons and casual typography keep true to the Rudi’s brand image.
April 9, 2014

A design was created to help the new breads break through with greater visibility on shelf.


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Smithfield Hams

The color-coded metalized mylar features a spiral pattern for easy identification.
April 9, 2014

The brand wanted to introduce new flavors to its spiral ham line, while also increasing the quality perception of the product line.


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YoBaby Yogurt

The yogurt is housed in cups made from renewable plant materials.
April 8, 2014

 Stonyfield’s YoBaby yogurt is housed in cups designed to offer higher performance. 


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Daisy Cottage Cheese

The new look of Daisy Cottage Cheese features a contemporary package design and an innovation of colored lids.
March 26, 2014

Daisy Cottage Cheese gets new, modern packaging that highlights "The Daisy Difference" of better ingredients.


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Age - January/February 2014

February 6, 2014

 This month in Consumer Insight, we focus on consumer age and interesting trends in each age division. 


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Coop Berries

The bioplastic clamshell container is compostable.
February 5, 2014

 The bioplastic clamshell container is compostable. 


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DennyMike's BBQ Sauces and Rubs

In addition to contemporary labeling, the 8oz flask has been replaced by a 14oz round bottle.
February 4, 2014

New, modern packaging better represents quality of products; consumers also now get more for less.
 


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Food Trends: Shaping the Way Americans Eat

Here are six patterns for brands to consider.
February 3, 2014

 Here are six patterns for brands to consider. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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