Articles Tagged with ''research and trends''

Points on Package Design

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Good design moves brands closer to your consumers.


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Launch Support

By Laura Zielinski
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Consider these steps to make product launches a success.


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School-Aged-Youth - July 2014

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This month in Consumer Insight, we focus on school-aged-youth


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Ownership - May/June 2014

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This month in Consumer Insight, we focus on ownership


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Survey Shows Consumer Demand Continues to Drive Sustainability for Retailers

Many professionals anticipate an increase in this demand for green packaging within the next year.
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The survey found 97 percent of retail executives believe that consumers are driving a demand for green packaging.


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Region - April 2014

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This month in Consumer Insight, we focus on regional trends in packaging.


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Gender - March 2014

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This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used. 


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New Research Initiative with Focus Groups Launched

The monthly in-house consumer focus groups are designed to gauge consumer preferences for specific package components.
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These focus groups concentrate on capturing consumers’ preferences for an overall package solution and their reactions to various innovative components. 


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Age - January/February 2014

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 This month in Consumer Insight, we focus on consumer age and interesting trends in each age division. 


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Retooling Concept Development

Instead of single sketches, use integrated, descriptive deliverables to tell a story.
By Ken Miller
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 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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