Articles Tagged with ''trends''

Packaging is Life

November 11, 2011
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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Consumer Inspired

September 20, 2011
Consumer strategy lessons that inspire the way Method envisions the future.
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Inspiring Creative Juice

September 19, 2011
Method creative director Sally Clarke suggests five ways to keep design ideas flowing.
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Put Designers in Their Place

September 19, 2011
How deeply integrated design teams help Method take on goliath-sized competitors
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Our Voice Speaks Our Brand

August 29, 2011
How Method uses quirky humor and an informal tone to cultivate real love for its brand
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Original Research > Battling the Backlash

August 3, 2011
Are bottled water brands getting their environmental message across?
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Crack the [QR] Code

August 3, 2011
Brands are increasingly turning to quick-response codes as a mobile-friendly way to engage consumers-but like any marketing effort, it’s all in the execution.
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125 Years Young: Coca-Cola Looks Forward

July 11, 2011
By Jennifer ZeglerFor The Coca-Cola Co., marking its 125th anniversary is less about looking back at the Coca-Cola brand’s storied history and more of an opportunity to highlight the
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Swimming Upstream

June 7, 2011
How package design research can revolutionize innovation
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Category Shake-Ups

January 28, 2011
The current retail and economic climate is forcing brands to go outside their category comfort zones. Here's a look at three that are leading the way.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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