Making Beer More Social

October 19, 2010
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Inspired by the musical qualities of everyday objects, Tuned Pale Ale features packaging elements that come together as a music-making kit. Label graphics on the conventional beer bottles include notches that point to various liquid levels and show users what notes can be played at each marker when they blow across the top.
The brand’s packaging also includes a custom bottle, with ridges on one side of the neck that can either be played with the cap or used as a grip when blowing across the top, and a chipboard multi-pack that serves as a drum and can produce six difference tones. To date, only a small batch of microbrew was produced and sampled.
(Concept: Matt Braun and Chris Mufalli)

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