Male Call

September 1, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Men’s personal care marketing is in overdrive (2010 has seen Unilever’s biggest launch with Dove for Men and P&G’s most memorable brand character, the Old Spice Man). So, the timing seems right for an upstart like Chapfix. Said to be “engineered for men,” the beeswax-based lip balm features a patented low-profile ABS plastic casing that lays flat in pockets, where most men stow their lip balm, and side grips that aid application in “inclement” conditions. The design, unlike the classic stick format, also prevents the balm from rolling when it’s on a desktop or vanity. Chapfix is backed by Lotta Luv, LLC, a maker of licensed lip products. (Package design: Sean Patrick Smith, Chapfix, www.chapfix.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus